This Privacy Policy explains what personal information LitterReserve ("we," "us," or "Service Provider") collects when you use our website and book a service, how we use it, who we share it with, and the choices you have. By booking with us, you agree to the practices described here.
We keep this simple on purpose: we collect only what we need to operate the website, provide your service, and measure clearly disclosed website and affiliate activity. We don't sell your information, and you can ask us to correct or delete it at any time.
Information We Collect
When you book a service, we collect information you provide directly:
- Contact details — your name, email address, and phone number.
- Service location — your street address, apartment/unit, and zip code.
- Equipment details — the number and brand of the automatic litter box(es) you'd like serviced, plus the model for a New Robot Setup.
- Scheduling preferences — your preferred date and time window.
- Referral source — how you heard about LitterReserve.
- Marketing attribution — first- and last-touch source, medium, campaign, creative label, search term, advertising click identifier, referring domain, landing-page path, and capture time when available.
- Booking consent — a record that you accepted the current Service Agreement and when you accepted it.
- Anything else you tell us — service details you later send by text or email.
We also receive limited technical information automatically from our hosting provider (such as your IP address and browser type) as part of normal, secure website operation.
We use browser session storage and local storage to remember the current, first, and most recent marketing touch. We do not put your name, contact details, street address, or payment-card information into those browser attribution records.
Section 2How We Use Your Information
We use the information above only to operate our website and service, specifically to:
- Schedule, prepare for, and perform your selected cleaning or setup visit;
- Contact you to confirm your appointment, arrival time, or service-area coverage;
- Process your booking deposit and collect the adjusted remaining balance after service;
- Provide receipts, reminders, and customer support;
- Maintain your service history and let you know when it may be time to schedule another service;
- Measure website use, calls/text/email link clicks, booking-funnel progress, marketing-channel performance, and clearly disclosed affiliate activity;
- Keep records required for tax, accounting, and legal purposes;
We do not sell your personal information, and we do not use your booking or contact details for advertising to third parties.
Section 3Payment Processing
Booking deposits and optional card payments are handled by Stripe, a PCI-compliant payment processor. When you pay by card, your card details are entered directly on Stripe's secure page — we never see or store your full card number. We normally collect the adjusted post-service balance through a Venmo Business profile; Venmo processes that transaction under its own terms and privacy statement. To help us prepare and reconcile your visit, we attach booking details (your name, phone, service address, zip, equipment, selected add-ons, schedule, referral source, first- and last-touch marketing attribution, terms-acceptance record, and the estimated service total) to the payment record in Stripe.
What we don't send to Stripe: we never place gate or door codes into payment records. See Section 5.
Service Providers We Share With
We share information only with the vendors that help us operate, and only as needed:
- Stripe — booking-deposit and optional card payment processing (see Section 3).
- Venmo — preferred post-service balance payment processing.
- Resend — our email provider; sends customer booking confirmations and appointment reminders, plus operational alerts to us that may include booking-source attribution.
- Formspree — stores copies of booking forms submitted at checkout, including contact, service-address, equipment, add-on, scheduling, referral-source, marketing-attribution, and terms-acceptance details. It also handles out-of-area booking requests and serves as a fallback for operational alerts to us.
- Google Calendar — stores appointment and customer follow-up records, including the contact, service, scheduling, and marketing-source details needed to manage and evaluate future cleanings.
- Google Analytics — measures how the site is used, including booking-funnel and call/text/email-link events. We do not intentionally send your email address, full ZIP code, free-text form answers, street address, or phone number to analytics.
- Google Ads — measures advertising performance. Only after Stripe verifies a completed service booking, we send the booked value, USD currency, and a unique Stripe transaction ID for conversion measurement and duplicate prevention; we do not send contact, address, or card details.
- Reddit Ads — uses a browser pixel to measure page visits and server-accepted booking submissions. Reddit Lead events contain only the event name. Reddit's automatic email and phone matching is disabled, and we do not intentionally send names, contact details, full ZIP codes, service addresses, free-text answers, Stripe transaction IDs, booking values, or card details.
- Impact and Chewy — support our disclosed Chewy affiliate links, and Chewy hosts the product images shown beside them. When your browser requests a product image, Chewy may receive standard request information such as your IP address, browser or device information, and request time, even if you do not click the link. We configure these image requests not to send the guide page URL in the HTTP Referer header. If you click an affiliate link, Impact and Chewy may also use cookies or similar technologies and process request metadata and tracking identifiers to attribute a click or purchase. We do not send booking details, contact information, service addresses, or payment-card data through these images or affiliate links.
- Cloudflare — provides DNS, network security, and identity-based access controls for our private administrative tools. It may process network and request metadata, such as IP address, browser information, access time, and the authorized administrator's identity, while transmitting protected administrative traffic.
- Vercel — hosts our website.
Each of these providers handles data under its own privacy and security terms. We may also disclose information if required by law.
Section 5Access Codes & Sensitive Details
We intentionally do not collect gate codes, door codes, or alarm codes during online booking, and we never store them in payment records. If entry details are needed, we arrange them with you separately once your visit is confirmed, and we don't retain them longer than necessary to complete your service.
For New Robot Setup, you enter Wi-Fi and manufacturer-account passwords directly on your own device. We do not request, record, transmit, or retain those credentials.
Section 6Data Retention
We keep your booking and service records for as long as you are a customer and as long as needed for the purposes in Section 2 — including legal, tax, and accounting requirements. When information is no longer needed, we delete it or securely retain it only as the law requires.
Browser attribution remains in local storage until it is replaced, deleted by us through a future site update, or cleared through your browser settings. Attribution copied into a lead, payment, or appointment record follows the retention period for that operational record.
Section 7Security
Our website is served over encrypted HTTPS, and we rely on established, security-focused providers (Stripe, Google, Cloudflare, and Vercel) for payments, scheduling, record storage, access control, and hosting. No method of transmission or storage is perfectly secure, but we take reasonable measures to protect your information and limit access to it.
Section 8Your Choices & Rights
You can ask us to access, correct, or delete the personal information we hold about you, and you can opt out of non-essential messages at any time. To make a request, just email us — we'll respond promptly. Note that some records (such as completed-transaction and tax records) may need to be retained where the law requires.
You can also block or clear analytics and advertising cookies through your browser settings. Doing so may reduce our ability to connect a website visit with a later booking, but it does not prevent you from using or booking the service.
Section 9Children's Privacy
Our services are intended for adults. We do not knowingly collect personal information from anyone under 18.
Section 10Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we'll revise the "Last updated" date above. Significant changes will be reflected on this page.
Questions about your privacy?
We're happy to help with any request about your information.
Email hello@litterreserve.com
Or call (856) 437-0045
This policy describes our current practices and is provided for transparency. It is not legal advice.